He added, "The consumer in the U.S., on the high end, we're actually seeing more frequency from that consumer, and we're seeing possibly driven by a little trade down into our brands, which is all good, and then on the lower end, as I mentioned last quarter, consumers are starting. In an investor call post-fourth-quarter earnings results this week, CEO David Gibbs said, "We're winning because of value." "We really received an outcry of requests on social media for us to bring back wraps," Wilson said the 2-for-$5 offering is being added at a time when "consumers are much more value conscious." (Courtesy: KFC).Įarlier this week, the Louisville, Kentucky brand introduced KFC Wraps for a limited-time only, following an outcry from fans, Wilson said. 6, new Kentucky Fried Chicken Wraps will be available online at KFC.com, on the KFC mobile app and at KFC restaurants nationwide. Caters to a more value conscious consumer He said customers haven't minded the removal of items, calling the response "positive" and that they are able "to navigate the new menu board more quickly and easily."Īlmost all, 99%, of KFC restaurants are franchise-owned. We’ve also reduced our controllable costs because of less waste, less prep and less cleanup time." "By removing less popular menu items, we’ve improved order accuracy and product availability overall, and created space in back of house. On average, there were nearly 2 cars in line.Īccuracy also improved, per Stewart. As a result, we’ve reduced our drive-through order time by 11 seconds."Īccording to Intouch Insight's 2022 Annual Drive-Thru Study, KFC's average wait time was 63.6 seconds, while total service time was roughly 4 minutes, or 239.02 seconds. “Our team members have been able to package orders more quickly, due to having less items on our pack line. Justin Stewart, a KFC franchise owner and COO of Stewart Restaurant Group, said the menu updates at his restaurant have already cut time for employees to pack orders and improve drive-thru rates. "They need to take that off the menu," one fan tweeted. Are they objectively tasty? Sure, but that's not going to convince customers on Team Wedges. Cut in the shoestring style used by competitors like McDonald's, Secret Recipe Fries were flavored with a spice blend purported to be the famous KFC "11 herbs and spices" used on the chicken (per Thrillist). But in 2020, according to Business Insider, KFC abandoned wedges in favor of Secret Recipe Fries. KFC customers likely took the wedges for granted, thinking such a standard item would always be available. They were very similar to the wedges, often called "jo-jo's," sold at gas stations and convenience stores, but KFC's were simply a cut above, and they made a great side for KFC's many prearranged on-the-go combo meals. Unlike the usual fry, those wedges were thick cut, retained the potato's skin, and were seasoned with a rich and flavorful blend of spices that made the crispy-on-the-outside, creamy-on-the-inside texture all the more undeniable. Like the universal fast food favorite the French fry, KFC's wedges were comprised of cut and fried potatoes. According to BroBible, KFC added another option in the early 1990s: potato wedges.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |